.Manly Bands is actually a direct-to-consumer vendor of men's bands. The business released in 2016 after John Ruggiero, the founder along with his other half Michelle, couldn't discover an ideal wedding celebration band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our company discussed the company's starting, special band components, and much more. Since then, Manly Bands has actually obtained its maker. The creation of bands from, say, Port Daniel's scotch barrels or even Fender guitar strands produces compelling online video, claims Ruggiero, excellent for storytelling on social media sites and also elsewhere.The whole entire audio of our chat is embedded below. The transcript is modified for duration and quality.Eric Bandholz: Offer our company a review of what you carry out.John Ruggiero: My better half, Michelle, as well as I started an online ring firm called Manly Bands in 2016 to solve a complication of wedding bands for guys. Our team were actually only wed. I have big fingers and couldn't locate a band that I ased if that was not overpriced. My choices were buying from a brochure or having one thing customized.I wound up acquiring coming from a website. The ring showed up in a level mailer, without container or even customer support. It was actually a dreadful adventure through today's ecommerce standards.Our experts obtained married, moved to Florida, and also needed a work. Our experts told ourselves, "We are actually each business owners. Why don't we generate our own service?" We explained the sorts of complications our experts would certainly found as well as just how to resolve all of them. My ring adventure arised, as well as our company decided to attempt to address it for other men.Our target when our team began was to pay rent. Our team presumed creating a pair 1000 bucks a month coming from this will be amazing. We considered it a lifestyle company, certainly not high-growth. It was merely Michelle and me in our garage creating bands and also sending them out to consumers. We had actually hit on something. Our message reverberated along with potential customers.Michelle and I make an outstanding group. I think of concepts, and also she's the implementer. A lot of our results heads to her creative mind. She names the bands and also cultivates people. She hooks up the bands to customers. Illustrating a ring solely as "eight-millimeter black" failed to cut it.We designed rings from special products, like Port Daniel's gun barrels or unique metallics. Business took off. Since then, our experts've developed greatly. We right now have more than 55 individuals in the Manly Bands family. Concerning half of those are actually ring craftsmans that function in our lately obtained manufacturing store in Utah.Bandholz: When performed you obtain a producer?Ruggiero: Concerning a year as well as a fifty percent ago. Our experts had been their consumer for a long times, so we knew them effectively. Most of their organization was actually wholesale, which didn't enthusiasm us-- mosting likely to mom-and-pop jewelry experts. They retained their wholesale clients and brand. We got several of their resources and also carried over employees.Prompting a production staff has been one of the very best traits our experts've carried out. It is actually been extraordinary to head out certainly there and also watch them bring in rings out of Fender guitar strings or even metallic coming from an M1 Abrams container.Bandholz: How performs in-house manufacturing influence advertising and marketing?Ruggiero: It is actually been actually large. Taking an electronic camera to the opposite side of the workplace and also recording the group making use of lathes to cut the metal rods or even scotch gun barrels into bands makes for unbelievable video recording. Our company possess our camera team on the market all the time. Our company make use of that footage on our social networks and also in our adds as well as e-newsletters. We try to advertise that due to the fact that most companies in the men's ring area do not make. They go down ship or even order from international and then deliver it out. Yet our company desire it to last a life-time as well as be one thing individuals can easily take satisfaction in.Our experts have actually had a lot of success with our military heritage assortment, where our company resource unique military products. Our company possess the M1 Garand rifle inventory, the wood part, from World War I. Watching our crew placed that in the lathe and reduced a part out for a ring is actually remarkable.Our marketing for those rings speak about the background, the soldiers, where the tool was utilized, and also things like that. My better half and also I analyzed filmmaking in university. Our experts utilize our abilities to teach as well as tell a story. For example, I just recently received an email from a customer that shared that his grandpa utilized to drive M1 containers. The client talented among those rings to his grand daddy, as well as they possessed rather a psychological substitution. It behaves to aid customers associate with their past times and also generate one thing purposeful.Bandholz: Where can individuals buy a band from you?Ruggiero: ManlyBands.com. Our experts possess images on Instagram, too. I perform Twitter as well as LinkedIn.